# Roku's first OLED TVs launch at $999, immediately discounted to $699

> The Verge reports Roku's first OLED TVs are already discounted, with the 55-inch Pro Series down to $699 via an Amazon checkout code.

- **Topic**: Industry
- **Published**: 2026-09-27T14:20:49.285Z
- **Canonical URL**: https://highsignal.sh/stories/rokus-first-oled-tvs-launch-at-999-immediately-discounted-to-699-8cd6a0e2

## Why It Matters

Roku's debut OLEDs, already priced low for the category, are being discounted further, making the 55-inch Pro Series one of the cheapest modern OLEDs available.

## Key Findings & Analysis

### The deal

Roku's first OLED TVs are already discounted, according to The Verge. Entering code ROKUOLED300 at Amazon takes $300 off the 55-inch Pro Series, bringing its $999 list price to $699. A second code, ROKUOLED400, cuts $400 off the 65-inch model, taking it from $1,299 to $799. The Verge says it has not tested either set. The 55-inch panel is 120Hz with four HDMI 2.1 ports and Dolby Vision and HDR10 Plus support. Both run Roku's built-in software and ship with a backlit remote, plus auto low latency mode and variable refresh rate via AMD FreeSync Premium. A brighter Pro Series LX, which Roku claims is twice as bright with a reflection-reducing polarizer and 144Hz refresh, is listed at $1,299 starting in October. The Verge also noted first discounts on the Nothing Phone 4A Pro and sales on DJI Osmo Nano bundles.

## Primary Sources & Citations

- [Roku’s first OLED TVs are up to $400 off, starting at $699](https://www.theverge.com/gadgets/1000859/roku-pro-series-oled-nothing-phone-4a-pro-deal-sale) — *The Verge (AI)* (Reporting)

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